Let's talk about Report Design.

When you think of a professional document, say a proposal, client report, capability statement, white paper, annual report, etc., you may not instantly worry about how it looks. Maybe your clients don't care, but a clean, professional layout and design will impress them. Level it up to a full-on designed deliverable and you'll really "wow" your client.

​​

"But my client doesn't care." 

​

Lets say you're submitting an RFP to a potential client and competing against 20 other consultants or businesses. You are all qualified and perhaps offer the same level of service. Everyone submits a simple Word document - a simple cover, table of contents, and footer. When the reviewer reaches your fully designed proposal, including stock photography, custom graphic elements, and branding, they will remember you, and it might just land you the project. If they've spent a whole day reading boring proposals, yours will certainly catch their eye.

​

The key to impressing your clients and gaining a competitive edge can be as simple as having a professional design that showcases the care and effort you put into your work.